NFL and NASCAR Sponsorships Essay -- advertising, finance, sports

Abstract The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their â€Å"Super Bowl† and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced. â€Æ' NFL Sponsorships Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that â€Å"tickle† our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to â€Å"spice† up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had. I believe all sports are good vehicles or tools to market and advertise, but, none is... ...d July 15, 2009, from www.promomagazine.com Ross, Brian, Chuchmach, Megan, Eslocker, Asa, and Rhee, Joe, (2009, Feb 2). Bailed Out Bank of America Sponsors Super Bowl Fun Fest. Retrieved July 15, 2009, from www.abcnews.go.com Lefton, Terry (2009, Jan 19). NFL close to adding P&G to sponsor list. Retrieved July 15, 2009, from www.sportsbusinessjournal.com Bibliography Cotsonika, Nicholas (2009, Jun 9). Sponsor logos may show up on practice jerseys. Retrieved July 15, 2009, from www.freep.com Krantz, Matt (2005, Feb 20). NASCAR sponsorship revs stocks' engines. Retrieved July 15, 2009, from www.usatoday.com Paul, Peralte C. (2009, Mar 25). AFLAC upgrades its NASCAR sponsorship. Retrieved July 15, 2009, from www.ajc.com Associated Press, (2009, Jun 2). NASCAR: GM Sponsorship Will Continue. Retrieved July 15, 2009, from www.cbsnews.com

Humorous Wedding Speech for a Groom in Sales :: Wedding Toasts Roasts Speeches

Humorous Wedding Speech for a Groom in Sales Good evening Ladies and Gentlemen - Today, I'd like to take this opportunity to pay tribute to a man who personifies intelligence, ambition, tact, generosity, and integrity. But it is John’s wedding so it's only fair that I talk about him as well. Laughter Now, I only met John a few years ago at university, meaning that I’ve had to rely on him perhaps more than I would have liked to get the details of his past. But apparently, the young John Cervoni was an exceptionally gifted child. After publishing his first novel at 15, John tells me that his English teacher was left in tears when he opted for the Sciences at A Level. He then reluctantly turned down offers from Harvard and Stanford, in order to study at that other great beacon of learning – State University. But between leaving school and going to State, where I met John, I can only assume that something far too terrible to enquire about must have happened to transform him into the mediocre bum that I know. While at State U. John spent so much time skipping lectures they almost changed his degree to home economics. And when he left, his head of department gave him this reference: ‘Any company who gets Mr. Cervoni to work for them will be very lucky indeed’. So not surprisingly, John has done absolutely nothing to help with the planning of this wedding. At one stage, Melissa got so desperate for help she had me search him for a socket. She wondered if maybe she had to plug him in. Believe it or not, I wasn’t John’s only friend at university. Laughter John developed a close relationship with an African exchange student, named Chimaka. Their relationship was close in the sense that John admired Chimaka’s essay writing abilities and John was kindly always on hand to help Chimaka tidy up his written English. Now Chimaka, who’s father was a tribal elder in Chimakaya and who’s village had donated money to send Chimaka to England, was rather shocked to find himself called into the Dean of Faculties office one morning to explain similarities in his essay to those of John. Two hours later, finding Chimaka on his doorstep threatening suicide, or murder, John's future skills as a salesman came into play. Quoting statistical probability, quantum mechanics and astrology with a straight face, John managed to save both university careers.

Federal Reserve Paper

Federal Reserve Paper Alex Layer Macroeconomics On October 23 and 24 the Federal Reserve Open Market Committee held a meeting to discuss what they need to do or continue to do to stimulate the economy. According to the statement consumer spending has increased, but investment in companies has continued to decrease. They also said that inflation has increased which causes energy costs to go up, but the expectations are looking good. The Fed decided that continuing to buy securities would be a good idea since they are trying to lower the long-term interest rates.Their plan is to continue purchasing these mortgage backed securities until the labor markets improve. They will also plan on purchasing more assets if that is the case. The Committee wants to continue extending the holding of Treasury securities, and it is keeping the policy of reinvesting principal payments from the holding of agency debt and agency mortgage-backed securities. Their goal by doing this is to keep the Federal f unds rate between 0 and . 25%. All of this will increase securities held in the long run. They influence the interest rates by buying securities through open market operations.The Committee decided that the economy is getting better but too slowly so that is why they decided to take these actions to try and increase the speed. According to The New York Times article , they want to max out employment and price stability, which will help stimulate the economy. After reading the Committee’s statement I have concluded that they are using expansionary policies or â€Å"easy money policies†. I figured they are doing this since they are buying and holding their securities in an attempt to raise the aggregate demand.I do agree with what the Fed is planning to do in an attempt to stimulate the economy. I this it is a good idea since our economy is still in somewhat of a slump to use the easy money policies to increase the aggregate demand by changing the interest rates. Overall I agree with what they plan to do seeing that it should give us a positive outlook on the economy in the time to come. Sources http://www. nytimes. com/2012/10/25/business/economy/fed-affirms-low-rates-and-sees-moderate-growth. html? hp&_r=1& http://www. federalreserve. gov/newsevents/press/monetary/20121024a. htm

Ciara Favorite Artist Music

My most appreciated song on this earth today is â€Å"Gimme Dat†, by Ciara. This is my most appreciated song because this song fits my personality. It has a combination and a justified amount of both dancing and singing. The song itself puts on a certain performance toward the listeners, and it gives meaning to the singer/songwriter. The style of this song is a very up-beat tempo; it’s a hip-hop song. It’s a song that Deejays would play in clubs and at parties; because people can actually feel the beat of this song and turn it into one of their own. The artist of the song (Ciara) is a very well known artist. Ciara is one of the â€Å"sexiest† female hip-hop & R&B artist that are alive and in action today. She has been making music, singing music, and even choreographing music with her artistic styles ever since 2002. Ciara is a great artist and I think that all her fans would agree with me on that. The song titled, â€Å"Gimme Dat† is about Ciara coming back into show biz. Ciara has been away for a while creating her new album, and when she got herself back into the spotlight, she started with this song to let people know that she’s back and ready to do anything. My favorite part of the song is when Ciara says: â€Å"I been gone for too long, but its time to bring it back; gimme dat bass†! When Ciara uses these words together and then begins to dance right along with it it brings so much power to her video, song and performance. That’s what I really like about music; the performance, the power of the song, the meaning, the routines to the song, etc. This is my favorite song because Ciara really puts joy and a shining light into my heart. She makes me feel like I can come right out and do what I want to do, make whatever I want to make and just give my fans the performance they need. I feel inspired when I listen to this song; because I love dancing, I love singing, I love goofing around and giving my audience/listeners something they would want to hear. The song says: yeah, yeah, you like it when I move it to the beat like dat, got that bong up in your trunk, drop them speakers and turn it up, gimme dat bass†! This song just keeps me in my hype mode; it keeps me going every day. Every single moment I listen to it I’m either always dancing to it, singing to it or fantasing about how great it would be to have been in that video or created my own, that’s similar to it; but of course I would try to have the best song ever; and even though Ciara is great I think I can beat her to that one Grammy!

“A Grain of Wheat” by Ngugi wa Thiong’o Essay

The idea that sacrifice is required before Kenya attains true nationhood, is one of a range of ideas – others being birth, betrayal, heroism and forgiveness – in the novel â€Å"A Grain of Wheat†, by Ngugi wa Thiong’o. It is conveyed through the words and actions of many characters (especially Kihika, Mugo and to a lesser extent Gikonyo), rather than through the author telling us, since the narration is that of a third person. Ngugi explains that sacrifice is needed for the greater good of the nation, and of the people. The author insists that all members of a community must individually and collectively accept responsibility for its growth and well-being. The person in the novel, who epitomises the theme of sacrifice, is Kihika, the past leader of the Movement. Kihika is, for better or worse, the leader most associated with the Christian qualities including sacrifice. Although at first he merely thinks of himself as a saint and a leader, he later talks, and is talked about, in clearly Christ-like terms. General R, for example, refers to Kihika’s death, as a â€Å"crucifixion†. Kihika believes in sacrifice for the greater good of national liberation, and regards it as Christ-like. This is emphasised when Kihika says, â€Å"I die for you, you die for, we become a sacrifice for one another.† Ngugi wa Thiong’o also uses the character of Mugo to present and convey the theme of sacrifice, through his death and betrayal of Kihika. Initially, the villagers of Thabai ask Mugo to lead the Uhuru celebrations, in recognition of what they take to be his â€Å"heroic sacrifice†, by housing Kihika â€Å"without fear†. This in fact is false, when Mugo was the one â€Å"that betrayed the black people everywhere on the earth†. Furthermore when Kihika at a Movement meeting in Rung’ei, calls for sacrifice upon hearing â€Å"the call of a nation in turmoil†, Mugo sits in disgust and thinks to himself â€Å"he could not clap for words that did not touch him†. This shows that Mugo is not willing to sacrifice himself for the greater good of Kenya, unlike Kihika. Mugo at the end of the novel opens his heart and repents, and his act of betrayal be ritually cleansed from the earth by his sacrificial death. Two more characters that the author uses to convey sacrifice in the book are Gikonyo and Githua. Gikonyo betrays and sacrifices his loyalty to the Movement, by confessing to the oath in the detention camp. He does this, in order to secure a quick release from the camp, and re-unite with Mumbi and continue their marriage. But this does not occur, as Mumbi betrays Gikonyo, by making love to Karanja the day that she knew that Gikonyo was coming back. Githua represents the personal effects on individuals of British rule, he says his left leg was amputated because of British bullets (though doubt is cast on this later – it is said he lost his leg in a lorry smash). Ginthua emphasises his sacrifice for his people and doesn’t recognize any benefits from the struggle because of personal misfortune. The individual dramas become more prominent as the narrative progresses, but the rebellion is its point of reference. Mugo, Gikonyo, and Karanja betray the cause of freedom in their different ways, but they also betray themselves, as does Mumbi. Through the guilt they suffer, they arrive at a point of understanding and self-knowledge, and so in the end, the novel offers a possibility of sacrifice, regeneration and birth. The connection between sacrifice and birth is first suggested by the title of the novel, which is explained by the quotation from Corinthian’s at the start of the novel. The presentation of the theme of sacrifice in â€Å"A Grain of Wheat† is put across through a variety of individuals. Kihika’s selfless sacrifice depicts this belief that the unity of the black people is imperative for the country to move forward. Mugo’s deed of treachery as well as his demise at the end of the book also helps putting across the idea of sacrifice in the novel.

Subtle Expressions of Patriotism Essay Example | Topics and Well Written Essays - 750 words

Subtle Expressions of Patriotism - Essay Example It is not the cultures of the Irish, Hispanics, and Germans that dot this continent. America is a set of principles, values, and ideals that have remained unchanged for over two centuries. Giving our continual vigilance and support to these abstract concepts is what patriotism is. A colorful hat or a flag on the lawn does little to strengthen our nation or bind us together as a people. Living the principles and ideals of our founding fathers is a subtle, yet powerful, way to not only show our patriotism, but to put it to work to strengthen our nation. Practicing the founding principle of equality binds us together in a nationalistic environment that creates the strength of numbers with the peace of individualism. We practice equality in our day-to-day lives by acting on the immortal words "We hold these Truths to be self-evident, that all Men are created equal, that they are endowed, by their Creator, with certain unalienable Rights" (Declaration of Independence). We live up to this ideal by treating our fellow citizens with dignity and respect. This calls us to do more than simply profess to be fair and equal in our treatment of minorities, religions, and opposing political opinions. It means that we must also accept them as legitimate and equal in terms of allowing them to exist, flourish, and grow. The practice of equality is a subtle expression of patriotism that is built upon the foundation of our nation's beliefs. Equality helps our nation assure that we are allowed to remain free and have the liberty that our independence granted us. Founding father Thomas Jefferson warned us that, "The price of freedom is eternal vigilance" (qtd. in Quotation Page). Our subtle patriotism is shown by our continued watch over our government, its excesses, and its direction in forming our domestic and foreign policies. As with equality, this expression of patriotism also requires action on the part of the citizenry. It requires us to stay informed of the issues that affect America. It demands that we participate in government when possible and whenever necessary. This may mean taking the simple action to vote, or may require running for public office. In addition, as Mark Twain said, we need to support our government when it deserves it. Freedom is a right that must be lived and watched over to assure it remains a part of our American tradition. As a nation that is built on equality and liberty, we have a patriotic obligation to support our country when we can, and criticize it when we can't. While we see our brave soldiers as true patriots, some patriots may be subtler in their approach. Visiting a veteran's hospital to thank the courageous men and women that have placed their life in harms way for our freedom is a quiet, yet forceful, show of patriotism. In addition, we must be willing to criticize our government when our conscience tells us that the government is taking action that is not in the best interest of the people. Civil disobedience can be as patriotic as enlisting in the armed forces. In both cases we are defending the principles and values that make this nation America. In conclusion, patriotism is an action that must be lived and incorporated into our daily lives. It isn't displayed by our once a year display of flags and fireworks. Patriotism is an

Biological psychology Essay Example | Topics and Well Written Essays - 500 words - 1

Biological psychology - Essay Example Biological psychology also looks at genetics and their influence on the chances of a person getting a disease. For example, theories on phobias look at heritability. It is believed that phobias run in families, and that if someone has this specific phobia there is a 64% chance a first degree relative will also have it. Examples of this are phobias of blood, injury and injection (Biopsychology, 2006). Studying monozygotic/MZ (identical) and dizygotic/DZ (un-identical) twins is also a method used by biological psychologists. With MZ twins, if one twin has a disorder, there is the likelihood that the other has it than DZ twins. This is explained as the MZ twins sharing 100% of their genes with DZ twins sharing only 50%. Adoption studies are also of interest to biological psychology. They help to rule out environmental factors, since these children have a genetical link to the disorder, but reared in an environment free from the contended disorder. In a way, this facilitates setting aside nature influences from nurture influences on the development of psychological disorders. Biological psychology is also interested in neurotransmitters, particularly on whether a specific neurotransmitter in some large or small amounts has an effect on a disorder. Depression, for example, is associated with low levels of norepinephrine and serotonin, a link established by studies looking at what drugs have curative effect on depression (Biopsychology, 2006). The blood-brain barrier (BBB) is a diffusion barrier, which impedes entry of most compounds from blood to brain (Ballabh, Braun, & Nedergaard, 2004). Its general properties are such that large molecules do not pass through the BBB easily. Low lipid (fat) soluble molecules do not penetrate into the brain, and molecules that have a high electrical charge are slowed. The BBB is semi-permeable such that it allows some materials to cross, but prevents others from